Branding + Digital

Autentic is a branding and digital communication agency. Our uniqueness is to know how to show and tell the world yours.

Based in Mendrisio, Switzerland, we help ambitious entrepreneurs and organizations transform their ideas and ambitions into brand experiences that inspire, connect and convert. Both offline and online.

Recent projects
Firepeak Adventures - Branding

Firepeak Adventures
Strategy and brand identity for a startup working in the adventure travel market.


Born in Lugano in 1973, Cristiano Sifari is the founder and creative director of Autentic (yes .. without the h). With over 25 years of experience, he has worked with top national and international brands in both B2C and B2B sectors and was Senior Marketing Manager for a major Swiss Banking Group. He's widely regarded as a branding, digital and marketing expert. He holds a diploma in design communication from the IED in Milan and a specialization in digital marketing from New York University. In his spare time he enjoys taking care of his wife and two children, reading, organizing professional sport tournaments and playing tennis.


We work alongside you as an extension of your team, analysing your company, your ideas, the market where you want to operate and the consumers that make it up. We gather data, insight and ideas through conversations, research and workshops. We make the principles and objectives of your brand clear to then propose an effective and concrete strategic plan of action.

Our services

Research and Analysis / Brand audit / Brand strategy / Brand positioning / Brand naming / Brand & Corporate identity / Print & Packaging / UX & UI Design / Web design / Web development / E-commerce / Content Marketing / Digital Marketing / Photography / Video production


ATP / BNP Paribas / Bubbly Agentur Basel / Caffè Chicco d'Oro / CETRA Alimentari / Cantine Ghidossi / Cornèr Banca / Credit Suisse / Red Cross / HC Lugano / KIIZ / Joe Ross Trading Educators / Lions Club / Schindler Group / / Ticino Management / TUI / Whirlpool

Awards & Recognitions

Red Dot Design Award / German Brand Award / German Design Award / Awwwards / World Brand Society / Mindsparkle Mag / TASCHEN / The Pepin Press

Contact and project inquiries

Autentic Consulting Sagl
Via Monte San Giorgio 9
6863 Besazio
T +41 79 625 02 73